Avalon International Breads

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"This neighborhood isn't ready for windows...Etcetera, etcetera."

 
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STAYING IN BUSINESS FOR 20 YEARS IS IMPRESSIVE…

But doing it in Detroit during some of the city’s toughest years is nothing short of remarkable. We love Avalon Bakery for a lot of reasons, but their commitment to the place we call home tops the list (with the Sea Salt Chocolate Chip Cookie coming in a close second, of course). From the refreshing packaging for those precious pastries, to baking their unmistakable culture into the look and feel of 2 new locations, it’s been a true privilege to work alongside these Detroit Lovers as they continue to rise. 

In 2018, we had the honor of celebrating Avalon’s 20th anniversary through the Detroit Kneaded Us. We Knead Detroit.” campaign. Each week, we profiled Detroit’s most influential leaders, sharing their stories of grit, spirit, purpose and pride. The result was an insightful collection of contemplations on Detroit’s past, present and future, which will be made into a coffee table book this winter holiday season.  

 

SKILLS
Creative Direction | Art Direction | Graphic Design | Photography | Packaging Design | Photography | Social Media

 
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In 2017, several new Avalon locations opened up throughout Detroit, from New Center to Campus Martius.

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CASE STUDIES


Audi
Avalon
Stand Together
Great Lakes Coffee Roasting Co.
Bell's Brewery