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EXPERIENTIAL AND VIDEO

In autumn of 2018, working directly with AUDI AG, seeds led the creative development for the global debut of the Audi e-tron, the automaker’s first all-electric vehicle. The event took more than 1,500 guests — from Audi of America and Audi AG employees to celebrities, influencers and members of the global automotive press — on a journey from Pier 3 on San Francisco’s iconic Embarcadero, across the bay to Craneway Pavilion, for a truly unforgettable experience. From a breathtaking drone show high above the venue upon arrival, to executive presentations and a thrilling CG-enhanced reveal, to a reception featuring a live performance from Diplo, the event proved in stunning fashion that electric truly has gone Audi.

 
 
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