Audi of America

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The story behind 100 years of German engineering, ringing loud and clear across America.

 
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IT IS ONE THING TO SAY YOU KNOW THE FOUR RINGS...

But it is another to say you know the individuals responsible for transforming that brand into the icon of progressive luxury it is today. 

We cut our teeth with Audi in 2011, when we helped plot the brand’s escape from old luxury during the national dealer meeting on Alcatraz Island, and the Executive Management Team has been calling on seeds to tackle bigger and more substantial work ever since. From creating Audi fans by helping transform the customer service experience in 2012; to making a case for the A3 sedan to the elusive Generation Y consumer in 2013; to guiding the brand’s record-breaking ascent to selling 200,000 vehicles in 2015 — and helping celebrate that summit in epic fashion in 2016; to helping them debut their first-ever all-electric vehicle in 2018… We have helped solidify Audi as a force in the U.S. premium auto market — and solidified our agency along the way. 

 

SKILLS
Creative Direction | Art Direction | Graphic Design | Video Production | Experiential | Presentation Design | Strategy

 
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The number of units sold in America in 2015 — 5 years ahead of the 2020 goal.

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CASE STUDIES


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